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The good news is that with the proliferation of Snapchat, Instagram Stories, the newly launched IGTV (longer-form videos via a standalone app from Instagram), and Facebook Live, your video content doesn’t have to be as polished (or expensive to make!) as you think. Video consumption continues to grow at a rapid pace, which means getting comfortable creating video content for your customers or audience becomes more and more important. Instead of learning some vague platitudes about how cooking at home is the responsible thing to do, the reader comes away with actual facts they didn’t know before as well as a compelling argument in favor of home cookin’. For example, this post focused on how much money you can save by cooking at home takes a popular topic and builds it out with their exclusive data. Priceonomics does a stellar job of using proprietary information to inform their audience. Instead, aim for blog posts that are helpful and educational and that your reader will actually be glad they read (which means they will be more likely to share). Value-added blog content is not usually promotional or self-serving. It can also mean your company’s unique perspective or the expertise and insights of an industry veteran. The blog post should answer a specific need with unique content that the reader wouldn’t be able to find anywhere else. Companies with a successful content marketing strategy understand that a blog should be relevant and address the searcher’s intent. Blog posts that inform, educate, answer a question, or meet a searcher’s needĪ blog post in and of itself just won’t cut it anymore.
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Here are seven strong examples to give you a clearer idea of what we mean by added value: 1. The best way to understand the value in content writing is to see it in action. We know our readers and customers trust us to provide them with information that is accurate, helpful, and broken down in a useful way, and both our blog and our resources section are ideal for doing just that. As our blog has grown, we also continue to provide useful and unique content here as often as possible, like this post on blogging trends in 2018 as well as data-backed case studies, based on our own data and experience as well as industry expertise in content marketing. We offer advice on starting a blog as well as the best blogging tools for businesses to consider. You can find much of our value-added content in our resources section. Verblio’s (Formerly BlogMutt) Value-Added Content Okay in a pinch, but not something you’re going to tell your friends about. The meal you remember fondly months later and break your personal “no pictures of my meals on Instagram” rule for.Ĭontent without added value is more like McDonald’s. Think of value-added content as a multi-course, thoughtfully presented meal at that hot new restaurant with the award-winning chef. Examples of this added value content include video content, case studies, research studies, white papers, promotional offers, tutorials, and blog posts.īecause this content provides actual value, it tends to be popular with readers and rewarded by Google. Value-added content is any unique, original, or exclusive content or information that your audience cannot get anywhere else. What is Value-Added Content in Content Marketing? Writing content of true value, defined as value-added content, is quite another and is the difference between the contenders and pretenders as content marketing continues to mature. While added-value content is just as important as ever, the advice and examples were due for a refresh to be current for 2018.
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Editor’s Note: This post about content marketing was originally published in November 2016.